Every year, thousands of executive teams in Mexico and the United States sit down to do their strategic planning. Two or three days outside the office, presentations, SWOT analysis, three-year objectives, and an inspiring vision at the end.<\/p>\n\n\n\n
And every year, most go back to the office and keep doing exactly the same thing they did before.<\/p>\n\n\n\n
The problem isn't the planning. It's that they confuse vision with destination.<\/p>\n\n\n\n
The difference few understand<\/strong><\/p>\n\n\n\n A vision is an aspirational image of the future. \"To be the most respected consulting firm in Latin America.\" \"To transform how organizations develop talent.\" \"To be the innovation benchmark in our industry.\"<\/p>\n\n\n\n None of that is a destination.<\/p>\n\n\n\n A destination has coordinates. It has metrics. It has a date. It has a clear answer to the question: how will we know we got there?<\/p>\n\n\n\n Vision tells you where to look. Destination tells you where to stop. Without a destination, vision is just corporate poetry.<\/p>\n\n\n\n